Guides Choice Pro Shop, located in Eagle River, Wisconsin, is a premier destination for fishing and hunting enthusiasts. Founded in 1999, this family-owned business specializes in high-quality gear and expert advice, catering to both locals and visitors. Known for its extensive selection of tackle and equipment, the shop has recently transitioned to new ownership, promising enhanced customer service and exciting updates, including the reopening of its iconic 16,300-gallon freshwater aquarium.
1.1 Overview of the Store
Guides Choice Pro Shop, nestled in Eagle River, Wisconsin, is a comprehensive outdoor retailer specializing in fishing and hunting gear. Established in 1999, this family-run business offers a wide array of tackle, equipment, and expert advice. Recently transitioning to new ownership in March 2025, the shop promises enhanced service and exciting updates. Renowned for its 16,300-gallon freshwater aquarium, the store showcases local fish species, attracting both enthusiasts and families. Its commitment to quality and customer satisfaction solidifies its reputation as a must-visit destination for outdoor enthusiasts in the North Woods.
1.2 Importance of the Shop in Eagle River, Wisconsin
Guides Choice Pro Shop is a cornerstone in Eagle River, Wisconsin, significantly contributing to the local economy and tourism. As a premier outdoor retailer, it attracts enthusiasts and supports local employment. The shop’s 16,300-gallon aquarium is a major draw, showcasing native fish species and enhancing its appeal as a family-friendly destination. By promoting outdoor traditions and engaging in community events, the shop fosters a strong connection with residents and visitors alike, further solidifying its importance to the region.
History and Background of Guides Choice Pro Shop
Founded in 1999 in Eagle River, Wisconsin, Guides Choice Pro Shop is a family-owned business specializing in fishing and hunting gear. It recently transitioned to new ownership, enhancing its legacy in the community.
2.1 Founding and Evolution
Guides Choice Pro Shop was founded in 1999 in Eagle River, Wisconsin, as a family-owned business. Initially focusing on fishing tackle and gear, it expanded into hunting equipment and apparel, becoming a trusted resource for outdoor enthusiasts. Over the years, the shop has evolved to include guided services and a unique 16,300-gallon aquarium, showcasing local fish species. Its commitment to quality and expert advice has solidified its reputation as a premier destination for anglers and hunters in the North Woods.
2.2 Transition to New Ownership in 2025
Guides Choice Pro Shop transitioned to new ownership in March 2025, marking a fresh chapter for the Eagle River store. The new owners aim to enhance customer service and maintain the shop’s legacy as a premier outdoor destination. Plans include reopening in late April 2025 with improved offerings and the reopening of the iconic 16,300-gallon aquarium. The ownership change promises to bring new energy while preserving the shop’s reputation for quality and expertise in fishing and hunting gear.
Products and Services Offered
Guides Choice Pro Shop offers an extensive selection of fishing tackle, hunting gear, and guided services, serving as a comprehensive destination for outdoor enthusiasts and experts.
3.1 Fishing Tackle and Equipment
Guides Choice Pro Shop offers a wide selection of fishing tackle and equipment, including reels, rods, lines, waders, and jackets. They specialize in high-quality gear from leading brands like Simms and LTS, catering to both casual anglers and seasoned professionals. The shop is renowned as Vilas County’s musky headquarters, providing expert advice and a vast array of lures and tackle specifically for musky fishing; Their diverse inventory ensures anglers are well-equipped for any fishing adventure in the North Woods.
3.2 Hunting Gear and Accessories
Guides Choice Pro Shop provides a comprehensive selection of hunting gear and accessories, catering to both novice and experienced hunters. Their inventory includes firearms, ammunition, archery equipment, and hunting apparel from reputable brands. Seasonal hunting tips and expert advice are available, ensuring hunters are well-prepared for their adventures. The shop’s commitment to quality and customer service under new ownership continues to make it a trusted destination for outdoor enthusiasts in Eagle River and beyond.
3.4 Guided Fishing and Hunting Services
Guides Choice Pro Shop offers expert guided fishing and hunting services, providing anglers and hunters with unforgettable experiences. Their knowledgeable guides specialize in local hotspots, ensuring successful outings. Whether targeting trophy musky, walleye, or other species, or pursuing deer and small game, the shop’s guided trips cater to all skill levels. Services include equipment recommendations, tactical strategies, and insider tips, making it a must-visit for outdoor enthusiasts seeking a memorable adventure in Wisconsin’s Northwoods.
Unique Features of the Shop
Guides Choice Pro Shop features the largest privately owned freshwater aquarium in Wisconsin, showcasing native fish species like musky, walleye, and panfish, offering a unique educational experience.
4.1 The Largest Privately Owned Freshwater Aquarium
Guides Choice Pro Shop is home to the largest privately owned freshwater aquarium in Wisconsin, holding an impressive 16,300 gallons. This stunning attraction showcases a variety of native fish species, including musky, walleye, largemouth bass, and panfish. Visitors can marvel at the beauty of these aquatic creatures up close, making it a must-see destination for fishing enthusiasts and families alike. The aquarium not only educates but also inspires appreciation for local freshwater ecosystems, offering a unique and memorable experience.
4.2 Variety of Fish Species on Display
The aquarium at Guides Choice Pro Shop features an impressive variety of native Wisconsin fish species, including trophy musky, walleye, largemouth bass, smallmouth bass, northern pike, and panfish. These species, locally caught and carefully maintained, provide a unique opportunity for visitors to observe and learn about the region’s aquatic life. The display not only highlights the diversity of freshwater ecosystems but also offers an engaging experience for anglers and nature enthusiasts of all ages, fostering a deeper connection to local wildlife.
Customer Service and Experience
Guides Choice Pro Shop prioritizes exceptional customer service, ensuring a welcoming and knowledgeable experience for all visitors. The staff offers expert advice and personalized support.
5.1 Commitment to Excellent Service
Guides Choice Pro Shop, under new ownership since March 2025, is dedicated to delivering outstanding customer service. The staff prioritizes creating a welcoming environment, offering expert advice and personalized support. With a focus on meeting customer needs, the shop ensures a seamless shopping experience. Whether it’s helping choose the right gear or sharing local tips, the team is committed to exceeding expectations, fostering loyalty, and building lasting relationships with the community and visitors alike.
5.2 Customer Reviews and Testimonials
Customers praise Guides Choice Pro Shop for its exceptional service and expertise. Reviews highlight the friendly staff, extensive knowledge, and personalized recommendations. Many appreciate the shop’s commitment to meeting specific needs, from fishing tackle to hunting gear. The new ownership has been well-received, with patrons expressing enthusiasm for the fresh start and improved offerings. Positive testimonials also mention the unique aquarium display, creating a memorable experience. The shop’s dedication to customer satisfaction has solidified its reputation as a trusted destination for outdoor enthusiasts in Eagle River.
Community Involvement and Events
Guides Choice Pro Shop actively participates in local fishing tournaments and conservation efforts, fostering community engagement and environmental stewardship through educational workshops and outdoor events.
6.1 Local Fishing and Hunting Events
Guides Choice Pro Shop hosts and participates in various local fishing tournaments, hunting workshops, and outdoor events, fostering community engagement and promoting sustainable outdoor practices. The shop collaborates with local organizations to organize annual fishing derbies, youth fishing days, and hunting seminars, providing educational opportunities and fostering a love for nature among residents and visitors alike. These events highlight the shop’s commitment to preserving Wisconsin’s outdoor heritage.
6.2 Conservation Efforts and Partnerships
Guides Choice Pro Shop actively supports conservation initiatives, partnering with local and national organizations to protect Wisconsin’s natural resources. The shop collaborates on habitat restoration projects, fish stocking programs, and educational seminars to promote sustainable fishing and hunting practices. By working with groups like local fisheries and wildlife agencies, Guides Choice Pro Shop helps ensure the preservation of outdoor recreational opportunities for future generations while fostering environmental stewardship in the community.
Guides Choice Pro Shop for Anglers
Guides Choice Pro Shop is a top destination for anglers, offering a variety of fishing gear, expert tips, and featuring a large freshwater aquarium.
7.1 Expert Advice for Fishing Enthusiasts
Guides Choice Pro Shop provides exceptional expertise for anglers, offering tailored advice on tackle selection and techniques. The shop’s knowledgeable staff shares insights on local fishing conditions and species like musky, walleye, and bass. With a focus on personalized guidance, they ensure anglers of all skill levels can enhance their fishing experiences. The on-site aquarium also offers a unique opportunity to observe native fish species, helping enthusiasts better understand their behavior and habitat preferences.
7.2 Local Fishing Spots and Tips
Guides Choice Pro Shop excels in providing insights into Eagle River’s prime fishing locations and techniques. The staff shares expert tips on when and where to target species like musky, walleye, and bass. They recommend spring patterns for musky and summer strategies for walleye in local lakes; Tips include using specific lures, understanding water depths, and timing feeding cycles. Their knowledge of the Northwoods ensures anglers maximize their fishing success in Wisconsin’s renowned waters.
Guides Choice Pro Shop for Hunters
Guides Choice Pro Shop offers top-tier hunting gear, accessories, and expert advice for hunters in Vilas County. Seasonal tips and resources help hunters succeed in Wisconsin’s wilderness.
8.1 Hunting Gear and Accessories
Guides Choice Pro Shop offers a comprehensive selection of hunting gear and accessories, catering to both novice and experienced hunters. The store provides high-quality rifles, ammunition, camouflage apparel, and essential hunting tools. With a focus on durability and performance, the shop ensures hunters are well-equipped for Wisconsin’s diverse hunting conditions. Knowledgeable staff provide expert recommendations, helping customers find the right gear for their needs. Seasonal tips and resources are also available to enhance hunting success in the region.
8.2 Seasonal Hunting Tips and Resources
Guides Choice Pro Shop provides seasonal hunting tips and resources to ensure success in Wisconsin’s diverse hunting conditions. From deer to waterfowl, the shop offers gear recommendations and strategies tailored to each season.
Expert staff share insights on optimal hunting times, habitat selection, and legal regulations. Seasonal promotions on hunting gear and accessories help customers stay prepared while saving money. These resources make Guides Choice Pro Shop a go-to destination for hunters seeking both quality equipment and expert advice.
Promotions and Special Offers
Guides Choice Pro Shop offers exclusive discounts on fishing and hunting gear, with seasonal sales and special events. Save up to 50% on optics and 40% on hunting gear.
9.1 Discounts on Fishing and Hunting Gear
Guides Choice Pro Shop offers exclusive discounts on fishing and hunting gear, ensuring outdoor enthusiasts can equip themselves affordably. Customers can enjoy up to 50% off select optics and 40% on hunting gear. Seasonal promotions provide significant savings on essential items like rods, reels, and apparel. These discounts are part of the shop’s commitment to excellent service and value, especially under new ownership. Visit the store or website to explore current deals and stock up for your next adventure.
9.2 Seasonal Sales and Events
Guides Choice Pro Shop hosts seasonal sales and events to cater to outdoor enthusiasts. From spring fishing gear promotions to holiday hunting specials, the shop offers timely discounts. New ownership has introduced events like “Reel in the Savings” and “Harvest Specials,” featuring exclusive deals on tackle, optics, and apparel. These events often include giveaways, expert demos, and family-friendly activities, making the shop a hub for community engagement and outdoor excitement year-round.
Guides Choice Pro Shop stands as a top destination in Eagle River, Wisconsin, offering a wide range of fishing and hunting gear, expert advice, and a commitment to excellent customer service. With its iconic 16,300-gallon aquarium and new ownership focused on community involvement, the shop continues to be a vital resource for outdoor enthusiasts.
10.1 Final Thoughts on Guides Choice Pro Shop
Guides Choice Pro Shop is a cornerstone of Eagle River, Wisconsin, offering a unique blend of fishing and hunting expertise, quality gear, and exceptional customer service. Its 16,300-gallon aquarium and wide range of products make it a must-visit for outdoor enthusiasts. With new ownership committed to excellence, the shop continues to grow, fostering a strong connection with the community. Whether you’re a seasoned angler or a hunter seeking reliable gear, Guides Choice Pro Shop remains a trusted destination for all your outdoor needs.